We empower brands & people to excel on social media. 

It's not easy, managing the social media strategy for an organization of any size. We understand the unique challenges facing marketing teams tasked with social media management.

We also understand how daunting it can be to market yourself online. 

Socially Authentic's purpose is two-fold. First, we improve the way social media teams operate, increasing efficiencies and driving more value across the business.  And second, we ensure our private clients have the best possible online presence that is also authentic to their personal values.

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And who are we?

Socially Authentic is a team of consultants led by principal Tracy Samantha Schmidt. Since 2006, Tracy has worked at the forefront of social media marketing. As the youngest reporter at TIME Magazine, she covered the rise of Facebook and was one of the first journalists in the world to use social media as a tool during breaking news stories.

In 2008, she co-created the idea for ChicagoNow, a network of blogs and influencers owned by the Chicago Tribune. As the site's editorial director, Tracy oversaw a team of community managers that grew the site to hundreds of blogs. Within a year of launch, ChicagoNow received more than 15 million page views per month and received numerous accolades from the press.

Tracy went on to lead the global social media strategy for Crain Communications, the publisher of titles including Advertising Age, Crain's Chicago Business and InvestmentNews. While at Crain, Tracy doubled the traffic from social media sources in less than a year. 

A passionate educator, Tracy has the principles of social media marketing to thousands of people across the United States. She is also on faculty at the University of Chicago. 

Tracy founded Socially Authentic in 2015 with the belief that education is key to understanding and succeeding with social media marketing. In that time, Tracy has worked with clients in every vertical and is honored to have their trust.

Quite simply, Tracy’s one of the best social media trainers in the country, and she’s also a joy to work with.
— David Klein, Crain Communications